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Create real-world relationships with consumers through creating a branded, engaging campaign. Digital Upshot enables businesses to connect with creators they need, build authentic content, and leverage social conversations to grow.
From building brand awareness to supporting product discovery and conversions, we create influencer marketing strategies aligned with your business goals.
There are a whole host of brands that consumers are exposed to today on social media. Being visible is not enough to stand out – it is about credibility, being relevant and knowing your audience.
By using influencers, brands can reach people through influencers with the expertise, communities, and influence that agree with their products or services. If the partnership feels like a natural fit, it can help drive new traffic to your brand, help to create a meaningful relationship with your audience, and help with purchase decisions.
We connect the dots for you to ensure influencer marketing can influence your broader digital growth strategy by combining audience insights with creative idea generation, campaign approach and performance measurement.
We can create campaigns tailored to what your business is looking for, whether you want to launch a new product, launch into a new market or simply boost your brand presence.
1. Build Brand Awareness
Encourage creators to develop messaging that is relevant and resonates with the appropriate audience, while also presenting your brand.
2. Create Authentic Connections
Build partnerships with creators and create content that embodies who you are in a simple yet engaging way that resonates with your target audience.
3. Drive Meaningful Engagement
Create content that supports your campaign goals, and drives conversations, shares and saves.
4. Support Product Discovery
Demonstrate your products or services using appropriate formats, such as demonstrations, experiences, reviews, and video/enhanced product storytelling.
5. Strengthen Campaign Performance
Have insight into what works and what doesn’t work based on campaign data and the insights of your audience.
We develop tailored influencer marketing campaigns based on your brand objectives, target audience, industry, and budget.
1. Influencer Research & Strategy
We begin with your business goals. Our team researches your audience, competitors, category trends, and campaign opportunities to build a strategy with a clear direction.
2. Influencer Discovery & Outreach
The right partnership goes beyond follower count. We help identify creators whose content, audience relevance, engagement patterns, and brand alignment fit your campaign.
3. Content Creation & Campaign Management
We help transform your campaign idea into creator content that communicates your brand message while retaining each creator’s unique voice.
4. Influencer Campaign Amplification
Extend the value of suitable creator content through an integrated approach to paid media and social distribution, subject to platform permissions and creator agreements.
5. Influencer Performance Analytics
We evaluate campaigns against defined objectives instead of relying on surface-level engagement alone.
6. User-Generated Content & Brand Advocacy
Build a catalogue of relevant content and promote ongoing relationships with creators to drive future marketing activity.
Each campaign begins with an objective, and evolves as the campaign advances, through continuous learning.
1. Research & Strategy
We know your brand, your business goals, your target market, your competition and your position in the market. With this ad support, we can come up with appropriate platforms, creators and campaign types.
2. Creator Selection & Collaboration
We select appropriate creators, evaluate their quality, arrange presentations for them and agree to campaign briefs and deliverables, campaign timelines, and commercial terms.
3. Content Creation & Execution
We coordinate the campaign from the creative brief to printing, so that the content is as per your brand guidelines and yet keeps your creator’s authentic style intact.
4. Measurement & Optimization
Review against agreed KPIs, can analyse content and audience success factors and can make recommendations for future campaigns.
Different platforms serve different audience behaviours and business objectives. We help brands choose a platform mix that fits their campaign rather than following trends without a clear purpose.
1. Instagram
Creator reels, stories, product discovery, lifestyle content, and community engagement.
2. YouTube
Long-form reviews, product explainers, demonstrations, and deeper creator-led storytelling.
3. LinkedIn
Professional thought leadership, B2B awareness, industry expertise, and business-focused creator collaborations.
4. Facebook
Community-focused campaigns, audience reach, content distribution, and advertising integration.
5. Emerging & Niche Communities
Explore relevant creators and communities where specialized audiences discuss products, services, and category-specific interests.
Influencer marketing can often be a great addition to your other marketing efforts to create additional value for your business. Digital Upshot is a comprehensive package of digital tools that allows for linking campaign activity with actual business goals.
1. Search Engine Optimization (SEO)
Boost organic traffic and reach potential customers with relevant searches.
2. Digital Advertising
To help drive meaningful results and connect with people that care, pair creator-led stories with paid promotions.
3. Social Media Marketing & Management
Establish an online presence in social media slowly over a period of content, public posts, interaction and audience build up.
4. Content Strategy
Craft a compelling content plan along creator partnerships, landing pages, blogs, movies and social platforms.
5. E-commerce & Marketplace Optimization
Enhance the digital shopping journey and product discovery online and in related markets.
6. Conversion Rate Optimization
Friction is a problem that you need to address on the customer journey, and it should be sorted out from the first interaction to conversion.
7. Analytics & Reporting
Integrate campaign and site analytics to gain insight into signs of audience behaviour, performance and areas for improvement.
1. Strategy Built Around Your Goals
Every campaign begins with your business objectives, your audience, and the market that it is operating in—there’s no template for influencers.
2. Creativity With a Purpose
A good campaign is made of Storytelling, Campaign Messages, and Measurable Goals.
3. Integrated Digital Expertise
Influencer marketing works well with our other skills on the back of SEO, paid media, social, e-commerce, and analytics.
4. Transparent Communication
We put strategies in place to establish clear expectations, collaborative planning, make performance visible, and give actionable reporting.
5. Continuous Optimization
Campaign insights that can be used to enhance our creator representatives, messaging, distribution and future marketing.
We believe successful influencer marketing starts with strong partnerships, clear communication, and campaigns built around business goals. Here’s what positive client feedback could look like.
★★★★★ A Smooth and Well-Planned Campaign
“Working with Digital Upshot made our influencer marketing campaign much easier to manage. The team understood our brand objectives, helped us identify relevant creators, and kept the campaign organised from planning to execution.”
— Client Testimonial
★★★★★ Creative Ideas That Fit Our Brand
“We appreciated the team’s approach to influencer marketing. The content direction felt relevant to our audience, while the creators were able to communicate our brand message in their own style. The overall process was collaborative and well-coordinated.”
— Client Testimonial
★★★★★ Clear Communication and Campaign Insights
“Digital Upshot maintained clear communication throughout the campaign and helped us understand the importance of tracking performance beyond likes and comments. Their focus on campaign objectives and actionable insights made the experience valuable for our team.”
— Client Testimonial
Our approach can be adapted for businesses at different stages of growth, including:
Campaigns in regulated industries require appropriate disclosure, claims review, and compliance with applicable advertising requirements.
The influencer marketing tactic involves brands leveraging relevant creators to spread messages to their followers with the goal of achieving a sponsored or otherwise mutually agreed message delivered to their target audience.
We evaluate the audience is relevant, the content is appropriate, engagement is relevant, the brand is appropriate, the platform is suitable, and the campaign goals are appropriate. Aside from counts, suitability needs to be determined by other means.
There are many platforms to choose from, depending on your audience and offering, campaign structure and target. The Instagram and YouTube platforms might be better for consumer product discovery, while LinkedIn can prove beneficial for a professional (and B2B!) audience.
Campaign analytics may include reach (hits), impressions, engagement, clicks, referral traffic, leads, conversions and other mutually agreed KPIs.
Yes. Creator content can serve to introduce products, answer queries from the audience, and contribute to purchase consideration. Elements that influence sales results include fit for the customer, offer, creativity, pricing, and potential trajectory of the customer’s journey.
Niche and micro-influencers can play a part in the campaign and can be customized for different tiers of creators depending on their audience, budget and the campaign goals.
Fees are dependent on the fees set by the creator, conditions necessary for the content to be accepted, production costs, length and duration of a campaign, platform mix, and paid amplification. It is advisable to establish goals and budget before finalizing the scope of the campaign.
Please reach out to Digital Upshot with your business goals, target audience, desired platforms, and budget. Our staff is available to talk to you about your campaign.
Your audience is already discovering brands, exploring products, and listening to creators. Make your brand part of the conversation with a campaign built around relevant partnerships, compelling content, and meaningful business objectives.
Let’s create an influencer marketing strategy that fits your brand and supports your next stage of growth.
Digital Upshot — Your Growth Partner.