Why Businesses Need to Migrate to GA4 This Year What is Google Analytics?  In the digital era, keeping a track of the best search engine optimization practices can be a tricky ordeal. Fortunately for businesses, Google Analytics is the perfect tool to keep track of your consumer behaviour and website’s

What is Performance Marketing in Digital Marketing? Digital marketing is sometimes misconstrued as a homogenous skill. However, that could not be further from the truth. The very skill of advertising digitally is an incredibly nuanced practice, with the decisions and outcomes relying solely on the customers. In other words, there

How Will Metaverse Impact Digital Marketing? If there is one upcoming digital platform that is guaranteed to make you feel like you are living in the distant future, it is the metaverse. What has been a fictional concept in pop culture for decades is now very real, with Mark Zuckerberg’s

How Will Metaverse Impact Digital Marketing? If there is one upcoming digital platform that is guaranteed to make you feel like you are living in the distant future, it is the metaverse. What has been a fictional concept in pop culture for decades is now very real, with Mark Zuckerberg’s

Instagram for Business: Create a Page That Attracts More Customers Instagram is, without a doubt, the biggest social media platform to roll around since Facebook. Instagram is geared to be an image and video sharing social platform that is technically a part of Facebook, but over the years it has

Struggling to keep up with rapidly evolving consumer behavior? Digital marketing operations can bridge the divide between what customers expect and what they get. Marketing operations is certainly not the sexiest part of marketing, but it is becoming the most important one. With businesses unable to keep pace with evolving consumer behavior