If there is one skill that every marketing agency needs to have, it is innovation. As the lines between online and offline get blurred every year, it gets increasingly more complicated to continue relating with customers. The customer pool of 2022 has more choices than ever before, and this might just be the beginning. The competition is stiff and the environment sometimes seems like an uphill battle. For a business to be prepared, its digital marketing strategy should be an integrated approach that is carefully tailored to its own business needs.
Marketing needs can vary from business to business. A successful digital marketing strategy would carefully take their customer demographics into account before creating a roadmap for reaching more potential customers. This means that a digital marketing strategy that would work for your brand would not necessarily work for another brand. However, there are a few tools that could boost every business’ growth if implemented correctly.
In this blog, we are going to be walking you through some of the best digital marketing strategies that have helped brands reach more audiences.
Search Engine Optimization
Search engine optimization (SEO) is a method of organically increasing traffic on a website by incorporating content that will help it rank higher. While a thorough SEO strategy is not essential for every single business, it can definitely improve the reach of most businesses. Data revealed that over 50% of all customers are directed to websites organically, while paid searches only account for 5% to 10% of customer traffic.
Most plans for digital marketing include an SEO strategy, and with good reason. According to data by B2B Digital Marketers, over 80% of businesses use the search function while conducting research. It is also highly unlikely for a user (whether they are a business or a customer) to go to the second page in search results for a query, which makes the importance of ranking well all the more relevant. While effective SEO can be a challenge, it is one of the most helpful ways to level up your digital marketing strategy.
Social Media Marketing & Video Marketing
Social media has broken through many conventional ways of communicating with current and potential customers. It can not only help you build your credibility as a brand, but it will also help you with gaining the trust of your customers while having the opportunity to relate with them more. As of January 2022, there are over 3 billion users on all social media platforms, and that number is only going to rise. When it comes to a digital marketing strategy for audiences below the age of 35, it does not get better than social media.
Many businesses combine social media marketing with influencer and video marketing as part of their digital marketing strategy. The rising popularity of short, bite-sized videos on TikTok and Instagram makes it an incredibly effective way to be favoured by the platform’s algorithm. Videos can also help you boost your SEO ranking. Data shows that simply having a video on the landing page of your website will make it 53% more likely to show up on the first page of Google! Sounds like a win-win, doesn’t it?
Know Your Audience
The last – and arguably the most important – parameter is to thoroughly understand your customers and what they would relate to. Which country are they from? Which languages are they comfortable in? What is their age group? Are there any cultural nuances that you need to be aware of? These are just a few of the questions that you need to have in-depth answers to before creating a digital marketing strategy for yourself.
Influencer marketing could help in making connections with foreign customers since they have an audience that already trusts them. Influencers can also help a brand understand its target audience better by providing local insights, which could positively impact the digital marketing strategy of a brand.
Ultimately, it is never wise for a business to stick to only one strategy. They must be able to adapt, innovate, and combine strategies at the drop of a hat. A digital marketing strategy for B2B and B2C is bound to constantly change for any brand, but a positive outlook, thorough planning, and some patience are bound to deliver exceptional results!
To learn more about the best tips to level up your process in making a digital marketing strategy, click here.