If there is one place where you can almost certainly expect constant changes, it is the digital space. Trends on the internet change so quickly that it is often hard to keep track of them. This can make it exceptionally difficult for marketing teams to make sure that they consistently relate to their customers. The algorithm can be equally dynamic, which makes it crucial for businesses to stay adaptable on a daily basis.
The post-pandemic world has made the spirit of adapting more relevant than ever, with the latest ITU data showing that over 700 million new internet users joined the digital space since 2020. To say that the last two years have been tumultuous for marketers is a massive understatement. As more people found solace online while being stuck at home, the rate of change on the internet only increased. Agility, adaptability, and constant innovation are now table stakes for marketing organizations across all sectors, regardless of size. As a result, a business has to embrace the latest (and most effective) models if it wants to survive in this new environment.
Delivering an exceptional customer experience is the top priority and the most pervasive challenge of marketers around the world. To help you out, we have compiled some of the biggest trends in digital marketing which will definitely boost your sales in 2023.
If there is one form of marketing that has remained equally effective for centuries now, it is through word-of-mouth. Influencer marketing is a form of word-of-mouth marketing which uses an influencer’s image to advertise a brand’s products or services. Influencers are categorized as celebrities and individuals with a large social media following. They are incredibly effective in digital marketing, as most of their audience already trusts and relates to them.
In a 2021 survey by Influencer Marketing Hubspot, the results showed that the influencer marketing industry is set to grow by $13.8 billion within the same year. What is more, is that over 90% of the participants in the survey believed that influencer marketing is an effective form of digital marketing. With the rate at which social media is gaining traction among users under 35, many businesses are now creating new budgets solely for influencer marketing.
Videos are widely considered to be among the most effective tools for digital marketing, and with good reason. Simply put, video marketing is promoting a brand through the use of videos. A survey by Wyzowl collected responses from 582 participants over multiple years and concluded that 86% of them used video marketing as a tool while 92% of them regarded video marketing as a crucial part of their strategy.
This is firmly backed by science, as the human brain can process and retain visual information over a thousand times faster than textual information. Videos can be immensely helpful if you are looking to hook your customer in quickly and efficiently. It should be noted, however, that most videos only generate sufficient leads if they hit the mark within the first 30 seconds. So, remember to make the introduction of your videos as engaging as possible!
TikTok, Instagram Reels, and YouTube shorts
Studies show that the average person’s attention span lasts only for 9 seconds. This means that when longer videos do not hit the mark, bite-sized video content through TikToks, Reels, and YouTube shorts can. The format of these videos is perfect for an audience that is scrolling through endless content. If your video aesthetically aligns with the product, your chances of increasing conversion rates are much higher.
Instagram reels and YouTube shorts are also a great alternative for businesses to target consumers in countries where TikTok is banned. The best part is that reels can create 67% more engagement than regular videos! YouTube shorts are also a fantastic tool for increasing your reach on the platform, with a single successful short (if well-executed) drawing in thousands of potential customers to your channel. Without a doubt, a successful digital marketing campaign in 2023 must take advantage of its popularity.
The best way to mitigate risks is to never put all your eggs into one basket. This philosophy is especially true when it comes to digital marketing, which is why omnichannel marketing is widely considered to be among the most valuable models. True to its name, omnichannel marketing implies the use of multiple platforms simultaneously to reach wider audiences. Businesses across industries use different media platforms to promote their brands and reach wider demographics because it has proven results.
Beyond boosting your reach, it also boosts the credibility of your brand since most users consult other websites before purchasing a product. As online shopping becomes more popular, it is important to positively make your presence felt online for satisfactory leads!
While trends in digital marketing often come and go, it is crucial to take advantage of the most lucrative ones at the moment. To learn more about how to succeed in digital marketing in 2023, check out our other blogs today!